Web Culture: Using Memes to Spread and Manipulate Ideas on a Massive Scale

By Gavin Brown

1. INTRODUCTION


“The Internet gives millions access to the truth that many didn’t even know existed. Never in the history of man can powerful information travel so fast and so far. I believe that the Internet will begin a chain reaction of racial enlightenment that will shake the world by the speed of its intellectual conquest” said former member of the Louisiana State Representative and former Klu Klux Klan Member, David Duke. [1] The Internet and its uses have grown exponentially since its inception. Through websites, social media, blogs, wiki, and streaming video sites, Internet users are able to use images, text, and audio to create and develop both insightful and outrageous depictions of our culture. The things that people put on the Internet follow trends and include patterns, styles, and characters based on common ideas that people share and propagate. Internet users have assigned these products the same name that Richard Dawkins used in his analogy to genes – memes. Though Dawkins’s work revolves around genes, the memes on the Internet have very similar characteristics. In the online environment memes can be spread incredibly fast and far on massive scales, regardless of content. They may educate, entertain or potentially discriminate.

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Social Media Influencing The 2012 Political Campaigns

By Gavin Brown

Authority Level 3In 2008, The Washington Post heralded President Barack Obama as the “Social Networking King” for his use of social media during his campaign for presidency [1]. While there were politicians before Obama who used blogs and web pages to seek funds and support, no one used social media to the same extent as the Obama Campaign.  Obama raised over half a billion dollars online. J.A. Vargus of The Washington Post states, “3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less” [2]. Continue reading

Social Media: Tool for Social Good or Aid to Slacktivism?

By Jeff Cain


Some think that social media is a virtual garden in which societal, cultural, and political activism can flourish, but is that truly the case? I will answer that question up front by stating, “Yes, the Web 2.0 world absolutely offers an expanded venue for activism”. I have pondered this topic for a while, but one particular case of activism, on the web, captured my attention and prompted me to consider the actual effect of these online activities. As regular users of Facebook will probably recall, in early 2010 many females began changing their Facebook statuses to the name of a color. [1] Not unlike many other things involving females, men everywhere were befuddled with this phenomenon. Eventually the secret code was cracked (or more likely revealed) that the colors referred to a woman’s favorite bra color. The point of this online exercise was to increase breast cancer awareness. Did it raise awareness? Maybe just a little bit. Did it give those women who played along a sense of satisfaction that they were doing something “good”? Possibly. Did it accomplish anything tangible with regard to curing or treating breast cancer? Probably not very much.

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Lost in a Crowded Room: A Correlational Study of Facebook & Social Anxiety

By Erin C. Murphy & Tamara E. Tasker

Introduction

Social Phobia is a frequently disabling condition characterized by fear of embarrassment and judgment in social and/or performance situations that manifests in different ways. [1] Individuals may avoid very specific tasks, such as public speaking or engaging in motor behaviors, such as eating, drinking, or writing, in the presence of others. Additionally, these individuals may fear overt, physiological “clues” to their anxiety, including blushing, stammering, or trembling. Avoidance of these social and performance situations often leads to impairment in occupational and social settings, negatively impacting the individual. Such fear and impairment leads to marked distress in these individuals as they withdraw from social and occupational settings. [2] Continue reading