Social Media Influencing The 2012 Political Campaigns

By Gavin Brown

Authority Level 3In 2008, The Washington Post heralded President Barack Obama as the “Social Networking King” for his use of social media during his campaign for presidency [1]. While there were politicians before Obama who used blogs and web pages to seek funds and support, no one used social media to the same extent as the Obama Campaign.  Obama raised over half a billion dollars online. J.A. Vargus of The Washington Post states, “3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less” [2]. Continue reading